Alteration of power and domination between the east and the west has occurred throughout the last 2 thousand years. In terms of civilizations, culture, modernity, sometimes east has been surpassed the west and at times the west has dominated. The supremacy in art, culture, science, philosophy and poetry flourished in the east in the earliest history while the western world was sunk in the "Dark Age". However, the pioneers of the western imperialism pulled the western world out of that abyss and it became dominant over the rest of the world.

Every walk of life developed gradually. Mechanization, new techniques, new methods, vistas of trend, and modernity opened before both the east and the west. Both have traveled a long way, gone through phases to finally stand at a position they are at present.

Trade and commerce has worked as an intermediary to bring these civilizations together and exchange of every idea took place at a very large scale.

Clothing, way of living, food, differ from civilization to civilization. Various factors determine the trends prevailing in societies. No great civilization has ever been cosmopolitan but there is prominent distinction between their cultures, religion, norms, religion and beliefs.

Western clothing displays more of a casual kind because basically it a secular society, therefore their clothing is a blend of wanton type. The West is the trendsetter of the present fashion world. Their clothing includes jeans wear, t shirts, skirts, pants, shorts etc. Formal wear is even confined to three piece suits. Religion does not define the dress code. What defines the western clothing is anything that is comfortable and trendy. Whatever attracts, fits perfectly, drapes the body is worn. The Europeans more or less follow the same trend. Mix-matched dresses adorned with requisites are preferable anywhere in the west. Western clothing is ministered by the liberal thought of a free mind.

On the contrary Eastern clothing though it is fast changing depicts tradition and culture. Religious beliefs, cultural obligations, traditions determine the code of dressing in the east. Traditional and customary dressing is considered a vital thing in order to preserve what the eastern mind believes in and wishes to pass this on from generation to generations. The fact that cannot be denied though is that now the west and the east have started to adopt a new, modernized pattern of clothing which is a blend of all cultures brought together.

Men are from Mars, women are from Venus, and we all know this lesson. Men enjoy their cars (and their women), women enjoy their makeup, and that’s the way it is. On the market, billions of beauty products and makeup accessories are available. Someone may feel lost in the world of beauty products. However, there is one product, which is the most important for every woman – the mascara. I will be more precise – the Max Factor mascara.

If you are a rookie in the makeup world, first you have to understand that there are products for all eyelash needs. The first Max Factor mascara you will need is the Lash Lift mascara. The Lash Lift mascara gives your lashes a vivid look. This Max Factor mascara provides you with open look of your eyes by lifting the lashes. Your lashes will not pull down because this Max Factor mascara is lightweight and so it won’t make your lashes heavy. This Max Factor mascara is also flake free. The Max Factor mascara will not make your eyes suffer never again.

Wonderful Max Factor mascara is the Lash Lift Waterproof mascara. It is also very light and non-flaking like the Lash Lift mascara but it is as well waterproof. This is what makes reapplying of this Max Factor mascara unneeded. This Max Factor mascara is very appropriate for sensitive eyes. This Max Factor mascara will not irritate your eyes in any way. You can even wear corrective contact lens using this Max Factor mascara. You do not have to worry about any unwanted reaction of the Max Factor mascara over your contacts.

The Lash Perfection mascara is an additional but very helpful Max Factor mascara. You can use it to get to those nearly impossible areas of your lashes. This Max Factor mascara has a wand with special bristles that are very flexible. You may use it to add makeup from the root of your lashes, to the very tip.

If you are lucky to have wonderful thick lashes, you may need just mascara without the color. The No Color Mascara is the best Max Factor mascara for your case. This Max Factor mascara works as good as your other mascara does, without coloring your lashes. Only in this way, you will be able to demonstrate the natural beauty of you lashes. This Max Factor mascara will make every woman envy you. This Max Factor mascara is the best choice if you do not want to be noticeable.

Max Factor mascara is the best choice for all events and people. If you need mascara, take Max Factor mascara. Self-confidence is everything you need to succeed in life. Beauty is the best source of confidence. Max Factor mascara will make you look great whether you do the shopping, whether you are out on a date or whatever you want.

The novelty contact lens that change your eyes to funky shapes and colors have turned to be quite popular nowadays, but not many people have heard about these unique types of lenses. If you are considering buying them, you should be aware of all the ramifications. You probably you didn't even know that the U.S. Food and Drug Administration allows only novelty contact lenses made here. Do your homework about these contact lenses and be aware of the dangers, then in case you decide to wear them, you should certainly purchase them from a qualified eye care specialist.

When choosing these eye accessories you should know that they come in lots of different designs, like flags and bears. Novelty contact lenses were first used at Halloween parties but later on they were utilized for many other occasions. Maybe you are not aware of the fact that up until now just about anyone could sell them. You can find them on the Internet, at open novelty markets and even in beauty salons. They can be sold to anyone over 18 years of age. One size of the novelty contact lenses of the past was said to fit anyone, but this was far from the truth.

Actually there are quite some many people who lost eyesight because of them. If you are planning to buy novelty contact lenses, visit an ophthalmologist and get such lenses made in extended wear for you. If you follow my advice, your lenses will fit your eye and this is how you will avoid corneal infections. Such affections are also possible when the novelty contact lenses are stored in a solution for a long period of time.

When having novelty contact lenses you should take good care of them, just as if they were vision corrective type of lens or coloured contacts. If you don't know the proper cleaning procedures, consult any qualified eye doctor. He will also tell you how long you should wear them.

In case you want to be different and have novelty contact lenses, you can use them but you should do it the right way. Be careful not to get any infections in your eyes. Such infections are often contagious, so you must be very careful. Apart from that, having eye problems will cost you medical bills and treatment that you probably cannot afford. Of course, you should never give your contact lenses to any other person. Novelty contact lenses are really fun to use and with the right handling they are no different than the other types of lenses.

Enjoy wearing your novelty contact lenses and show your creativeness when you have them designed. Don't forget to follow the instructions of your eye doctor and in case of need seek additional medical advice. As far as your eyes are concerned, it’s better to be safe than sorry. To end with, novelty contact lenses show your creativeness and individuality, so use them but follow the instructions.

Many people are placing a large amount of importance on the type of shoes that they buy in this day and age. At one stage, many years ago, shoes were only worn as a way of protecting your feet. However in this day and age they more often than not worn to make a statement. Increasingly, they have become a very important part of any woman’s wardrobe and the shoes a woman wears with a particular outfit can either make it or break it. Over the last few years designer shoes for women have become all the rage and although the initial outlay can be expensive they are worth it in the end.

For many women the answer as to whether it is worth spending such a large sum of money on one item will be either yes, no or maybe. But you must remember that designer shoes can cost hundreds and may be sometimes thousands of dollars to buy, and the way in which a woman answers to as to whether they are worth it or not says a lot about her.

For women who say yes it shows that they feel that spending extra on a pair of shoes is worth every cent and it also means that they feel style and fashion are high on their list of priorities.

However those women that decide maybe to the question posed then they will probably only look at buying a pair for a special occasion and that she is willing to pay the price for a one off purchase. But this does not mean that they agree with the prices that are charged (which at times can be exorbitant) it just means that they would on a special occasion pay the price.

But those who say no really do mean that they are very conscious of what they spend on their shoes and are really after value for money over style and being part of the latest fashion craze.

It is hard to believe but the majority of women who were asked this question fell into the no category as they really do not believe and really believe that the price being charged for designer shoes is not worth what you will get.

Although most designer shoes are beautiful to look at, there is also quite a bit of prestige associated with wearing a pair of shoes that have been produced by one of the many famous design houses around the world. Certainly when a woman is wearing a pair of designer shoes, other women and just as many men will sit up and take notice of them. But that is really all a pair of designer shoes are worth where value is concerned.

When looking at purchasing a pair of shoes most women are looking for shoes that will last and unfortunately a lot of designer shoes are not designed to be durable as their construction is not sturdy. Just imagine how you would feel that the $500 pair of shoes you brought a week ago and as you walk down the street the strap or heel breaks on them. You would feel even worse if the $1,200 pair you brought the sole begins to disintegrate after you take a walk in them in light rain.

It is quite simple that most women in this day and age are not willing to spend that sort of money on one pair of shoes, no matter whose name happens to be on them.

When purchasing a pair of designer shoes need to think about what sort of protection they will offer your feet. Unfortunately most designer shoes do not offer this and it seems that the less shoe there is the higher the price you are likely to pay for them. If you look at some of the designer shoes available at the moment, you would wonder how they would stay on your feet and just how much little protection they offer you. In fact some of the designs available today not only offer your feet no protection, but they could be dangerous to wear.

Another issue you have to consider with designer shoes is whether they are comfortable or not. Unfortunately in the fashion world comfort has never played a major role and in most cases you will find the shoes to be extremely uncomfortable to wear. They really offer any support to your feet unless they happen to be designer sneakers (and they would not look good when going out at night with that snazzy little number you are wearing). A lot of models have ruined their feet because they have had to wear designer shoes over a period of time.

But as each woman has their own unique style and different priorities from others, then designer shoes for these women are well worth the money spent. These are the type of women who can easily afford the extravagance of such items and are very interested in the latest fashion trends which have been designed by the top fashion designers.

But what many people do not realize is that though these women are in the minority, the rest would only dream of spending no more than $100 on a good pair of shoes, whilst others would only consider up to $50, you may even find some that would only spend as much as $25 on a pair of shoes.

So think long and hard about when and why you want to spend a large sum of money on a pair

Now firmly established in the U.S. market place as one of the most popular forms of outdoor wear, the introduction of outback styled clothing first made it's initial appearance several years ago.

It all began with the 1986 movie hit "Crocodile Dundee", when a rough and tumble Aussie by the name of Mick Dundee won the hearts of millions with his quick wit, cavalier attitude, and heroic antics. What also caught people's attention in the blockbuster film that year were the rugged, yet stylish clothes that Mick was wearing. With his black leather hat adorned with crocodile teeth, sturdy walkabout pants, and alligator vest displaying his manly chest, Dundee portrayed the quintessential Australian outback hero.

Shortly after the release of the legendary film, people began appearing on the streets of America wearing similar hats, vests, and pants, and the surge of Australian outback fashion was in full swing.

What started as a trendy spin-off of a bigger than life character soon found it's way into the mainstream world of fashion in a more practical sense. People began to realize that not only was outback clothing stylish, but it also provided the wearer superb protection from the elements.

One such group were the millions of horseback riders who discovered that oilskin coats offered the perfect solution for riding apparel . Providing the ultimate in cold and wet weather protection, Duster oilskin coats are generously cut to allow freedom of movement, especially across the back and shoulders. They are also equipped with an extension in the back of the garment to protect the seat of the horse rider's saddle, in addition to leg straps to keep the coat securely in place during strong wind, and sleeves that are extra long to protect the arms while extended.

And for summer riding, lightweight outback hats with their wide brims and ample ventilation provide an excellent safeguard from the damaging effects of the sun's ultraviolet rays.

Infused with a unique natural oil based formula, outback oilskin apparel offers outstanding defense against sun, wind, snow, and rain. Oilskin coats, jackets, hats and pants provide an impenetrable water barrier that keeps you bone dry and able to keep riding, even through the heaviest rain.

Not limited just to Equestrians, hikers, campers, and motorcycle enthusiasts also began to utilize the exceptional weather resistant qualities of outback clothing, establishing it as one of the most stylish and effective forms of waterproof outerwear available.

People wear clothes in order to protect their bodies from natural conditions. Heat, extreme cold weather, humidity, and strong sunlight, are some of the reasons why people have begun wearing clothes in the first place. But human clothes have over the years evolved into a symbol in itself. Conveying a social message to a variety of decoders, clothes, accessories, and decorations, have become a reliable way to denote social status, occupation, economic situation, ethnicity, marital status, sexual orientation and religious affiliation. Thus, for different people around the globe, clothes have become one of the most crucial parts-if not the only one-of a person appearance.

But, to be able to interpret what one is trying to state with the specific selection of garment or accessories he or she has on, the other party has to be adequately trained to receive and translate the "hidden" messages. This is the reason why stereotypes and characterizations have found a fertile ground to grow, although most are falsely used by those who attempt to translate the message. Focusing on generalities an individual may comprehend only one part of the story the clothes another man or woman wears are conveying. Finding out which is the correct meaning of one's wardrobe has evolved into a study discipline over the years, helping researchers identify and consciously construct the underlying messages of another culture.

Then again, fashion is one of those industries that is constantly experiencing tremendous changes. Sticking with one type of message and filtering every clothing attempt using such a lucid base is totally wrong. Since the manner and the rate at which fashion changes varies among cultures and historic moments, the modern global citizens have to be able to exercise constant restructuring of their fashion principles and devote the necessary time and effort to translating the clothing patterns of different generations. If for example wearing a suit at work was the only acceptable type of dress-code in Western societies, migration and cultural exchange have introduced different types of acceptable fashion statements in the business environment. The same is applicable to the use of decoration items as symbols. While a wealthy social status may have been expressed via the use of heavy jewelry, today an expensive brand-name can illustrate much more than economic sovereignty. On the other hand, since no law prohibits lower-status people from wearing high-status garments, the displayed message one will receive just from examining the appearance denominator can lead to false conclusions. Thus, contemporary sociologists and anthropologists support that the social effect of clothing is limited to one's understanding and is subject to prior experiences and intercultural barriers. Careful examination and continuous intercultural exchange can be the only tools one has today in order to increase his or her chances of translating a garment's or decoration's message accurately.

It is thought that the earliest recorded use of beads was by the Egyptians and there are certainly lots of items from the Egyptian period, but bead work has also been found dating back as far as the Stone Age. Many beads were added to their clothing and were made from shells and ivory and although they were not as finely crafted as beads of a later date, they were still in fact beads. So you can say that even at the time of the caveman and woman they were interested in making improvements to their clothing and appearance with beads.

The beads which are traditionally used in beadwork are called seed beads because they are small and resemble a seed. These types of beads were used by the Egyptians in their beadwork and were called Faience beads.

The faience bead was often made from quartz particles fused together compared to the beads of today which are made from glass. A glaze would then be applied over the quartz and they would then be woven or strung together either as jewelry or adornments on clothing.

During the excavation of King Tut’s tomb beaded necklaces were found along with other beaded items which included a pair of slippers he wore as a childe and a hassock. It is most unusual for this sort of beadwork to survive as they were often strung on cords made from leather or cloth which often disintegrate as time goes by, yet it is fortunate that we have a few examples which give us an idea on the history of Egyptian beading.

In some religious texts from India there is reference to beads having been woven into hair and horse’s tails from around the 9th Century BC. Also there is evidence that beads were being widely used throughout Asia in ancient times and some beaded items have been found in temples in Japan that date as far back as 800 AD.

Most early beads were produced using shells, ivory and stone and the early Egyptians valued the beads according to the kind of stone that was used, in fact it was thought that different stones had different properties. For example, Lapis Lazuli (a gorgeous blue stone) was thought to protect the wearer’s health and would often be fashioned into beads along with Carnelian, Feldspar, Amethyst, Turquoise and Jasper, and which are still used today.

In about 1480 glass was introduced to produce beads when the Venetians began drawing glass tubes and turning them into beads. Certainly once the technology for pulling glass tubes had been invented and perfected it became easy to produce thousands of beads which were not just uniform in size but also in colour and shape.

People wear clothes in order to protect their bodies from natural conditions. Heat, extreme cold weather, humidity, and strong sunlight, are some of the reasons why people have begun wearing clothes in the first place. But human clothes have over the years evolved into a symbol in itself. Conveying a social message to a variety of decoders, clothes, accessories, and decorations, have become a reliable way to denote social status, occupation, economic situation, ethnicity, marital status, sexual orientation and religious affiliation. Thus, for different people around the globe, clothes have become one of the most crucial parts-if not the only one-of a person appearance.

But, to be able to interpret what one is trying to state with the specific selection of garment or accessories he or she has on, the other party has to be adequately trained to receive and translate the "hidden" messages. This is the reason why stereotypes and characterizations have found a fertile ground to grow, although most are falsely used by those who attempt to translate the message. Focusing on generalities an individual may comprehend only one part of the story the clothes another man or woman wears are conveying. Finding out which is the correct meaning of one's wardrobe has evolved into a study discipline over the years, helping researchers identify and consciously construct the underlying messages of another culture.

Then again, fashion is one of those industries that is constantly experiencing tremendous changes. Sticking with one type of message and filtering every clothing attempt using such a lucid base is totally wrong. Since the manner and the rate at which fashion changes varies among cultures and historic moments, the modern global citizens have to be able to exercise constant restructuring of their fashion principles and devote the necessary time and effort to translating the clothing patterns of different generations. If for example wearing a suit at work was the only acceptable type of dress-code in Western societies, migration and cultural exchange have introduced different types of acceptable fashion statements in the business environment. The same is applicable to the use of decoration items as symbols. While a wealthy social status may have been expressed via the use of heavy jewelry, today an expensive brand-name can illustrate much more than economic sovereignty. On the other hand, since no law prohibits lower-status people from wearing high-status garments, the displayed message one will receive just from examining the appearance denominator can lead to false conclusions. Thus, contemporary sociologists and anthropologists support that the social effect of clothing is limited to one's understanding and is subject to prior experiences and intercultural barriers. Careful examination and continuous intercultural exchange can be the only tools one has today in order to increase his or her chances of translating a garment's or decoration's message accurately.

It is thought that the earliest recorded use of beads was by the Egyptians and there are certainly lots of items from the Egyptian period, but bead work has also been found dating back as far as the Stone Age. Many beads were added to their clothing and were made from shells and ivory and although they were not as finely crafted as beads of a later date, they were still in fact beads. So you can say that even at the time of the caveman and woman they were interested in making improvements to their clothing and appearance with beads.

The beads which are traditionally used in beadwork are called seed beads because they are small and resemble a seed. These types of beads were used by the Egyptians in their beadwork and were called Faience beads.

The faience bead was often made from quartz particles fused together compared to the beads of today which are made from glass. A glaze would then be applied over the quartz and they would then be woven or strung together either as jewelry or adornments on clothing.

During the excavation of King Tut’s tomb beaded necklaces were found along with other beaded items which included a pair of slippers he wore as a childe and a hassock. It is most unusual for this sort of beadwork to survive as they were often strung on cords made from leather or cloth which often disintegrate as time goes by, yet it is fortunate that we have a few examples which give us an idea on the history of Egyptian beading.

In some religious texts from India there is reference to beads having been woven into hair and horse’s tails from around the 9th Century BC. Also there is evidence that beads were being widely used throughout Asia in ancient times and some beaded items have been found in temples in Japan that date as far back as 800 AD.

Most early beads were produced using shells, ivory and stone and the early Egyptians valued the beads according to the kind of stone that was used, in fact it was thought that different stones had different properties. For example, Lapis Lazuli (a gorgeous blue stone) was thought to protect the wearer’s health and would often be fashioned into beads along with Carnelian, Feldspar, Amethyst, Turquoise and Jasper, and which are still used today.

In about 1480 glass was introduced to produce beads when the Venetians began drawing glass tubes and turning them into beads. Certainly once the technology for pulling glass tubes had been invented and perfected it became easy to produce thousands of beads which were not just uniform in size but also in colour and shape.

Certainly you will find that modern jewelry and beading benefits from the advances which were made in the production of beads in the early centuries and even today a bead which has been individually handcrafted can become the star attraction in any beading item.

Even as the bridegrooms moved away from traditional dhotis a decade ago, brides across the state of Tamil Nadu in Southern India stick to the traditional 'Kanjeepuram pattu' for the occasion of their life. With changing times tradition also move towards the branded way, as competition forced the textile shops to innovate consistently and offer rich variety of choices to the modern women.

Vivaga, Ishwaryam, Reversible, Maya, Parampara, Vastarakala and the list goes on - All these Sarees are self branded by the shops and promoted effectively by employing Kollywood stars like Jothika, Sneha, Meera Jasmine, Boomika to create the interest among the masses.

And the encouraging thing with these brands is each one follows a different concept. Vastrakala pattu from Pothys has North Indian art works embellished in the traditional South Indian Kanji pattu. Sri Kumaran Stores introduced 'Maya Sarees' which changes colour when exposed to sunlight.

Talk of the Town now is definitely the Reversible Saree by RMKV ttp://www.rmkv.com. This textile major who operated only in a small town, Tirunelveli some years back, created sensation in the market last season by introducing a saree with 50,000 colours. It has yet again impressed every one with their creative and stylish design for the Reversible Sarees. With four attractive pallus and two different body colour this saree can be worn in 4 different ways.

Mind it, it's still a single saree for women, though it costs around four times of a normal one. Better don't gift it to your sweet heart and expect them to use it for the next 4 festivals. Such simple Marsian logic and all won't work out in the Venus world, whom you can't satisfy even by gifting a entire shop.

In this mad rush to offer variety to the Silk crazy South women by the shoppers, even kids are not left behind. Maya pavadais and Reversible pattu pavadais are exclusively marketed for the younger generation. All these innovations and modernity didn't affect the sales of pure traditional players like Nalli Silks. Madras Mami's with deep rooted traditions still throng these stores during festival seasons.