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Tuesday, August 28, 2007

Children's wear for winter gets an update with sherpa and faux fur

Playing off last year's success, many retailers have decided to stock their shelves again with sherpa and faux fur-lined items for kids' outer-wear this winter.

"Last holiday season sherpa and faux fur were popular items for women," said Rebecca Weill, a Gap spokesperson. "And this holiday you'll see that trend being carried into kids and baby. It's an adorable, soft and comfortable way to keep kids and babies warm, and also feels very special."

Next season, Gap will offer several faux fur and sherpa-lined items for its children and baby departments. A girls' faux fur reversible vest will retail for $39.50, while the boys' sherpa version will sell for $34.50. For tinier tykes, three items will be sold: a sherpa snowsuit, $54; sherpa rancher coat, $49.50; and faux fur-front cardigan, $39.50. Faux fur items will be all the rage with girls this year, while sherpa will be the boys' must-have.

"Sherpa is more nubbly and masculine, while faux fur is fluffy and more feminine," explained The Children's Place spokesperson Andrea McClarren.

Children's Place will also have a variety of faux fur and sherpa items: a faux fur trapper hat for girls, $7.50, and boys, $8.50; a reversible jacket with fur accents for girls, $39.50; and a reversible sherpa jacket for boys, $49.50.The new items, which land in stores in early October, will be upgraded versions of last year's offerings.

Gymboree already has this look available in its stores. It has a variety of fauxfur winter accessories, including fur boots, fur headbands, earmuffs and scarves. Even some items in its apparel section, such as a fur-lined sweater dress, are fur-friendly.

Mass retailers also have a few furry options already selling on their floors. Wal-Mart sells a furry-lined corduroy girls' bomber jacket for $14.88, while Target has its own girls' jacket with fur for $9.99. In apparel, they also offer a glitter tank with fur that sells for $5.99.