Thanks to No nonsense's most recent product introduction, consumers can purchase hosiery and sleepwear during the same visit to a drug store, grocery store or mass retailer. The foray into loungewear is not a first for parent company Kayser-Roth, but a first for its No nonsense brand. (The company's Hue brand sells a wide variety of sleepwear products in the department store channel).

"It's a new category for us and a new product category for many of our retailers," said Trish Martin, senior director of marketing for No nonsense. "We've had tremendous response so far. It makes shopping more convenient for our consumer. She can easily buy all the things she needs in one place without having to make an extra trip to a mall department store."

The product comes in a smaller, space-efficient package that displays together with the rest of No nonsense's product line. The spring 2006 collection comes in two separate styles, each featuring a capri bottom and a solid matching T-shirt. The sets are sold for $14.99 each.

The line is currently only available for women, but the company is exploring the possibility of expanding the line into men's and girls' products in the future. Kayser-Roth is also entertaining the idea of creating seasonal collections as well, due to research that indicates that women buy sleepwear for themselves or as gifts.