LAS VEGAS -- Breakthroughs were few and far between at this summer's MAGIC show, held here three weeks ago, but that doesn't mean the event didn't have its bright spots.

Of retailers attending the show, Robert Goodfriend, chairman and ceo of Goody's Family clothing, was among the most positive, particularly because of trends favoring a broader array of fabrications. "This is one of the best shows I've attended through the first day and a half," he told DSN Retailing Today at the midpoint of the three day event. Cotton/nylon and other fresh fabrications were among those winning Goodfriend's approval. He said cotton/nylon shorts had been soft in spring, but that pants featuring the fabrication has picked up in the back-to-school period. "Hopefully that will continue through Back-to-School and through spring," he said.

More common, however, was the observation of Bryan Chesterman, a buyer for the Marine Corp Exchange, who said continuity rather than dramatic innovation was the theme of the show. "I haven't seen anything to set the world on fire," he said.

In bottoms, cotton/nylon and other fabrications of techno pants remained important.

Microfibers are making their way into the techno pants realm with a new entry from VF's Britannia label--dubbed the Survival Pant--getting the debut treatment at MAGIC. VF also has introduced technos into its Wrangler hero line with a cotton/nylon offering.

Mike Brown of Sears Canada, noted that the show was something of a departure when it came to bottoms. "The trend is away from cargoes," he said. "We're definitely moving from cargoes into dressier casual looks." The new bottoms, neither super casual or truly dressy may be referred to as transitional bottoms and garnered the attention of retailers across the show.

Consumers today seem to be getting a little more formal in their approach to dressing throughout North America. "My biggest double-digit increases are coming in suits," said Wayne Krzyewskic of Hudson's Bay.

When it came to bottoms, the juniors styles showcased in MAGIC's women's portion offered more continuity with flared jeans dominating rather than the high-tech constructions.

In the juniors and contemporary categories for women, tops included a strong showing of animal prints, in a widely varied array.

As for guys' tops, the big Hawaiian-style patterns that have been strong are becoming reduced in scale. Smaller print elements and plaids seem to be gaining steam. "Big prints are out," said Brown. "There are lots of prints, and lots of prints in yarn dyes. Not a whole lot of solids. Smaller prints are in, bright borders, texture prints, prints on textured wovens."

Among key initiatives from vendors, Sara Lee executives said they expect the renewed Starter line--the company is a major licensee--to sell strongly based on the enthusiastic backing Wal-Mart and Kmart have given the initial roll out for this Back-to-School season. In other programs, Sara Lee emphasized three key initiatives in men's underwear, including better basics -- essentially better fabrics in traditional silhouettes.

Fruit of the Loom previewed a shorter version of its boxer brief for MAGIC goers, which should retail for about $5.99 in a two pack.

Dickies is getting into boots. In a franchise deal with Georgia Boot, Dickies will roll out 20 to 25 skus initially.

Jerzees is testing an updated line of activewear for women in Wal-Mart while Russell Athletic is producing a new camouflage group as well as new fabrications in a line of classic-look tops.

M. Hidary introduced a new line of licensed Russell Athletic activewear for children at MAGIC. Haddad's biggest launch was Nike Team Sports. For its part, French Toast highlighted an expanded infant/toddler collection included a baby jeanswear line.

Kids@Work, a division of Accessories Network, bowed its Harry Potter license in backpacks that will be available in mass during next year's fourth quarter.

On the licensing side of the show, Harry Potter clearly dominated expectations. Not only was Warner Bros.' booth done up like a fantasy castle, but several of its licensees, such as Monterey Canyon, made the investment in faux-fortified bases at the show.

"Harry Potter is a huge deal for 2001," said Louse Kuaea, a marketing executive with Mervyn's California.

JCPenney also is enthusiastic about the junior wizard. "We're buying as much as they'll let us have," said Mark Means, a JCPenney buyer. "The word of mouth for the new book is so strong, I think it will carry over to the movie."

While Harry was top-of-mind among retailers, mentions were made about the strength of such licenses as Powerpuff Girls and Josie and the Pussycats.

While Josie is the next thing on Universal's license list, "Jurassic Park Three" isn't far behind. With Josie being followed by Jurassic this summer, Universal's licensing program will offer a heavily girl-oriented program followed by a heavily boy-oriented program.

As for brand new apparel licenses, Nickelodeon is gearing up for a children's vehicle, Rocket Power. Kids Headquarters heads the list of apparel licensees.