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Wednesday, June 20, 2007

Harajuku girls co-opted: everyone imposes their own interpretation on the so-called Harajuku girls. Despite their recent rise to fame, who are the rea

Japanese pop culture has always commanded a cultish following--its anime/manga, video games, Pokemon, and Hello Kitty are enjoyed all over the world. But now, Americans have also discovered something else that intrigues them--the Harajuku girls.

The Harajuku girls, done up in bizarre outfits and makeup, hang out in Tokyo's fashionable Harajuku district. Previously little known outside of Japan, they rose to fame when the lead singer of Ska/punk band "No Doubt," Gwen Stefani, featured them in her recent solo debut album: Love. Angel. Music. Baby. A fashion icon who is often seen in kooky outfits, trademark platinum blond hair and engine-red lipstick, Stefani claims these adolescent girls as the muses for her entire album, as well as for her own fashion line, L.A.M.B. The singer's video from her first single "What Ya Waiting For?" is shot with a distinct Japanesy flair, supplemented by four black-liquid eye-lined, pig-tailed, and cherry-lipped "Harajuku girls" prancing around in clothes by Vivian Westwood. In a recent Marie Claire interview, Stefani says the idea of using Japanese girls as backup dancers came to her in a dream. These so-called Harajuku girls appear throughout the album, even in songs that have no apparent relation to them. The album also includes a song titled in the girls' honor, in which Stefani professes, "Harajuku girls, you got the wicked style--I like the way that you are--I am your biggest fan, oh."