Through its limited-edition, quarterly GO International apparel program, Target is continuing to do what it does best: add excitement and buzz about its brand. Apparel continued to be a top performer for the mass retailer in 2005, and the company hopes GO International will help further its fashion credentials even more in 2006.

"GO International is a series of limited-engagement apparel collections from internationally renowned designers geared toward our trend-conscious junior and contemporary customer," said Gregg Steinhafel, Target Stores president, during the company's fourth-quarter earnings call. "She's already shopping in our stores, and it's just a way for us to add freshness and newness ... so we're excited about it."

Target launched the Luella Bartley for Target collection in February. Bartley, a British fashion writer turned designer, is known for her preppy yet punky fashion design. Her collection at Target reflects this, and includes items such as a denim sandblasted biker jacket, $49.99; a heart tattoo screen T-shirt, $12.99; and tartan plaid dress with bubble skirt, $39.99. The entire collection's price points range from $8.99 for a plastic bangle to $149.99 for a suede jacket.